Must A Aspiring Influencer Pal Cease Using Me for Material?

The Prosecution: Beth

At times she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, labels herself the “content queen”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes she films me while dining, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to film her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that she has helped me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or shared for an viewers. I’m not a accessory for her Instagram.

The Other Side: Marielle

I want my friend to see that the content we make together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who execute that style of casual, DIY film-making.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an audience that values the art behind it. I never intend to make my friend uneasy. Bringing her to industry events was my way of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I would take her to such functions even if she refused to assist me, but I want her to see what the work we make together can get us: an opening. I understand not everyone likes being on camera, but sometimes spontaneity is what makes material authentic. Being recorded occasionally is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in small ways. I thought recording a clip now and then would be enjoyable for her. Creativity thrives in collaboration, and having Beth around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about power, it’s about sharing my world while still considering hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion film you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn't imply all those around her is content. She needs to honor her friend's personal space.
Another reader, 26

Marielle might love making content and showing off her life online, but it isn't for everybody. It’s nice she has assisted Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some real memories, where true emotions are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she's on the job. Each appears confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Courtney Flores
Courtney Flores

Elara is a passionate game designer and writer, sharing insights on indie games and interactive storytelling.